We believe in minimizing negative economic, environmental and social impacts in areas of our operation. We are fully committed to conservation of our resources; working with our clients and the local communities to promote direct economic benefits at a community level and to contribute to environmental and cultural heritage conservation; at the same time providing more enjoyable experiences for our guests through meaningful connections with local people, and a greater understanding of local culture, social and environmental issues. We firmly believe that this attitude will foster a win-win situation, encouraging respect between our guests and the local communities, and building local pride and confidence.